Margaret PA eliminates all the complexity in the use of digital agronomic systems, improves farm management and brings the use of AI closer to all professionals in the sector. They will present it on Wednesday, October 9 at 17:00h at their stand at Fruit Attraction (Innova&Tech Pavilion, Stand 1D01).

Hispatec Agrointeligencia, a benchmark in technology for the agricultural sector, reaffirms its leadership in the Smart Agro area at Fruit Attraction 2024, to be held at IFEMA from October 8 to 10. The technology company based in Spain and subsidiaries in six Latin American countries will be at the center of innovation by leading the Innovatech Pavilion, the new commitment of IFEMA Madrid and FEPEX for this year's event.

The door to the future of agriculture

Fruit Attraction 2024 highlights technology in its 16th edition with the creation of the Innova & Tech pavilion, an exclusive space for innovation, research and technological development. Hispatec Agrointeligencia, in this privileged environment, will be at the forefront of agricultural technology, offering visitors and exhibitors a glimpse into the future of agriculture.

A breakthrough in Artificial Intelligence for daily agricultural management

Hispatec presented its Artificial Intelligence platform, Margaret, at Fruit Attraction 2021. Since then, Margaret has proven to be a valuable tool for data analysis and integration, as well as for the automation of agri-food processes. In 2024, the platform takes a new step forward.

The main novelty this year is the Professional Assistant (PA), an innovative functionality from Margaret. With more than 38 years in the industry, Hispatec has identified that one of the key barriers to the adoption of digital technologies in agriculture is the adaptation of users to these systems. Therefore, Efemis, the company's cutting-edge agronomic management software, now has Margaret PA to further facilitate the daily work of technicians and supervisors of fruit and vegetable farms.

Gonzalo Martín, Chief Product Officer at Hispatec, comments: "We are moving forward to make the interaction between people and digital systems more accessible to everyone. Margaret PA removes cultural barriers and simplifies farm management, greatly facilitating the work of those in charge of field production. We are proud to present this evolution on an international stage like Fruit Attraction."

Visit them at Fruit Attraction 2024

Hispatec will present Margaret PA on Wednesday, October 9 at 17:00h at its stand at Fruit Attraction (Innova&Tech Pavilion, Stand 1D01).

This article was originally published in: Fruit Today the 17/09/2024